Wisconsin Spudmobile to Feature Exciting Potato Exhibits

Dana Rady, director of promotion, communication and consumer education

April 24, 2014

Source

Wisconsin Potato & Vegetable Growers Association (WPVGA)

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way!

The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

When complete, the Wisconsin Spudmobile will feature eight exhibits that take visitors on a journey from the farmer’s field right to their dinner plates in a matter of moments. Through interactive technologies and eye-catching, colorful graphics, the potato variety and recipe exhibit is sure to tempt the taste buds of anyone who walks past.

This exhibit will be one of the first visitors see in the Spudmobile and will help broaden their knowledge of the many potato types that exist and how to prepare them in different recipes. The exhibit will emphasize more well-known types like fresh reds, russets, yellows, and whites, while also incorporating specialty potatoes like fingerlings and purples. Additionally, visitors will learn about long white and russet potatoes used for French fries as well as white potatoes used for chip production.

“The goal of this potato variety and recipe exhibit is to let people know about all the choices they have with potatoes and how easy it is to make healthy dishes with the potato types they may be unfamiliar with,” WPVGA Director of Promotions Dana Rady says. “And best of all, visitors will leave with recipes that are not only healthy, but also have short prep and cooking times, and therefore, fit within the tight time constraints of preparing weekly evening meals.”

At the exhibit, people will place one hand on a pad and another on an actual potato. The technology recognizes the potato being touched and provides information on a screen about that potato type, its nutritional qualities and ways to prepare it.

It’s a creative and forward-thinking mode of education the Wisconsin potato and vegetable growers are sure will be unforgettable, and leave everyone hungry for more.