Tendencias de Minoristas

Agosto 10, 2014

Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato

Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.

Agosto 07, 2014

Finalists Do-us-a-flavour Canada announced

After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest

Julio 30, 2014

US Potato Board partners with World Food Championships

The World Food Championships announced today that the United States Potato Board (USPB) has officially signed on as a partner for the 2014 competition, which will be held in Downtown Las Vegas, November 12-18.

Julio 20, 2014

McCain Foods GB is looking for a new advertising agency

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

Lays finalists 2nd Do-us-a-flavor contest in the United States: Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa

Julio 17, 2014

Do-us-a-flavor top chip flavors soon arriving in stores throughout the United States

'Do us a flavor' finalists Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa Flavored Potato Chips Hit Shelves Nationwide in late July; Fans Can Vote to Save their Favorite through October 18, 2014

Julio 03, 2014

Snack companies Amica Chips and ICA Foods limit advertising to kids

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing international presence, have joined the responsible advertising pledge of the European Snacks Association (ESA).

Julio 03, 2014

One Voice Campaign Potato Council gaining momentum

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

Junio 15, 2014

McCain Foods GB sponsors 2014 Tour de France

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

Mayo 16, 2014

Cape Cod Potato Chips Launches Two Savory New Cheese Flavors

Cape Cod® Potato Chips adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream.

Mayo 15, 2014

McCain Australia is using scented panels to entice consumers to buy oven baked chips

In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.

Mayo 11, 2014

McCain Foods unveils Brazilian sharing bowl giveaway in the United Kingdom

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

One of the winners of the IPC potato display contest: Nick Eisele

Mayo 06, 2014

Over 5000 retailers participated in the potato display contest of the Idaho Potato Commission

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

Abril 27, 2014

More to Love: PopChips offers bigger bags and bolder flavors

PopChips inc. announces 'More to Love', giving snackers bolder flavors, a crispier crunch and 15% more chips for the same price.

Abril 25, 2014

España: Desplome de la comercialización de la papa en el mercado nacional

Asociafruit, que aglutina al 80 por ciento de las empresas productoras y comercializadoras de papa en Andalucía, ha alertado este miércoles sobre la caída de su comercialización en el mercado nacional, lo que puede llevar al sector a un serio problema de supervivencia.

Dana Rady, director of promotion, communication and consumer education

Abril 24, 2014

Wisconsin Spudmobile to Feature Exciting Potato Exhibits

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

Lay's Air pOps, Original, Barbeque and Sour Cream & Onion

Abril 23, 2014

Lay's Air Pops Crisps rolled out in additional US States

Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the United States.

Abril 14, 2014

KETTLE® Chips new press advertising campaign ‘Lovingly Crafted’

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.

Abril 14, 2014

US Retailer Target introduces 17 Better-for-you brands

Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.