Retail Trends

Utz®, a leading salty snack brand in the United States, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors.

Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.

Idahoan Foods is expanding its mashed potato product line to meet increasing consumer demand for value sizes and dietary-specific options.

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.

The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho.

It's finals time, a.k.a. the season of all-nighters in the library. Wendy's® knows late-night cram sessions can leave you hungry for the right answers – and for a late-night snack,

Potato Processor Lamb Weston Holdings, Inc. (NYSE: LW) announced its fiscal third quarter 2023 results and updated its fiscal 2023 outlook.

Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined company name and brand identity: Circana.

US Potato retail sales increased in dollar sales by 17.8% but decreased in volume sales by 2.1% from July - September 2022 compared to the same timeframe a year ago. Despite a small decrease in volume sales.

Information Resources, Inc. (IRI®), which recently merged with The NPD Group to create a leading global technology, analytics and data provider, released new insights about food inflation

Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist

Inflation and other rising costs have consumers looking to cut expenses, and eating more dinners at home is one way they do it. Out-of-necessity dinners at home peaked during the pandemic but have since normalized.

Grilling is a highlight of summer. From brats, burgers and steak to fish, chicken or pork chops—America is grilling! And Tasteful Selections is ready to help consumers enjoy fresh potatoes all summer long.

Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.

Larry Zvara has been a fan of Shearer's potato chips for years, and the Akron resident is pretty bummed about the product disappearing from his grocery store's shelves.

MountainKing is spicing up several of its gourmet varieties by partnering with Tajín Clásico Seasoning to offer shoppers a free sample of the top-selling dry seasoning in 1.5 lb. bags

Utz Brands, Inc, a leading U.S. manufacturer of branded salty snacks, reported IRI MULO-C retail sales for the 4-week and 12-week periods ended October 31 and November 28, 2021.

During the first quarter of Potatoes USA’s Marketing Year 2022 (July - September 2021), potato sales decreased in dollars by 1.1% and in volume by 5.7% compared to the same period in 2020.