Tendencias de Minoristas

Utz® launches a new advertising campaign that puts the spotlight on its signature crunch and flavors
Septiembre 27, 2024

Utz Launches New Crunch & Flavor Campaign

Utz®, a leading salty snack brand in the United States, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors.
Lay's nombrado patrocinador oficial de la Copa Mundial de la FIFA 26™ y la Copa Mundial Femenina de la FIFA 2027™.
Septiembre 23, 2024

Lay's nombrado patrocinador oficial de la Copa Mundial de la FIFA 26™ y la Copa Mundial Femenina de la FIFA 2027™.

Lay's ha sido nombrado Patrocinador Oficial de la Copa Mundial de la FIFA 2026 y de la Copa Mundial Femenina de la FIFA 2027, comprometiéndose a mejorar la experiencia de los aficionados con contenido exclusivo y promociones, junto a otras marcas icónicas de su portafolio.
Idahoan® Buttery Homestyle® Value Size 12 oz Mashed Potatoes
Julio 03, 2024

Idahoan® Foods introduces mashed potato innovations to meet consumer lifestyle and value needs

Idahoan Foods is expanding its mashed potato product line to meet increasing consumer demand for value sizes and dietary-specific options.
Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
Abril 18, 2024

Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023
Mayo 22, 2023

The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023

The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho.
Wendy's is Fueling 'Fry'-nals with FREE Hot & Crispy Fries for Philadelphia-Area College Students
Mayo 04, 2023

Wendy's is Fueling 'Fry'-nals with FREE Hot & Crispy Fries for Philadelphia-Area College Students

It's finals time, a.k.a. the season of all-nighters in the library. Wendy's® knows late-night cram sessions can leave you hungry for the right answers – and for a late-night snack,
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Lamb Weston Reports Fiscal Third Quarter 2023 Results; Updates Fiscal Year 2023 Outlook
Abril 10, 2023

Potato Processor Lamb Weston F2023 Q3 Results: Sales up 31 percent YOY, volume flat

Potato Processor Lamb Weston Holdings, Inc. (NYSE: LW) announced its fiscal third quarter 2023 results and updated its fiscal 2023 outlook.
IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
Marzo 14, 2023

IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior

Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined company name and brand identity: Circana.
Retail Sales Soared for Potatoes July-September 2022
Diciembre 03, 2022

US Retail Sales Soared for Potatoes July-September 2022

US Potato retail sales increased in dollar sales by 17.8% but decreased in volume sales by 2.1% from July - September 2022 compared to the same timeframe a year ago. Despite a small decrease in volume sales.
IRI Releases Latest Insights on Food Inflation Impact on Consumer Shopping Behavior
Agosto 12, 2022

How does Food Inflation Impact Shopping Behavior? An update by IRI.

Information Resources, Inc. (IRI®), which recently merged with The NPD Group to create a leading global technology, analytics and data provider, released new insights about food inflation
Lays mashed up snack aisle with the newest batch of flavor swap releases
Agosto 09, 2022

Lays mashed up snack aisle with the newest batch of flavor swap releases

Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist
In-home dinners will remain elevated above the pre-pandemic level through 2024
Julio 10, 2022

NPD: Consumers will continue to eat more dinners at home

Inflation and other rising costs have consumers looking to cut expenses, and eating more dinners at home is one way they do it. Out-of-necessity dinners at home peaked during the pandemic but have since normalized.
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Just in time for summer, Tasteful Selections releases two new microwave-ready potato trays
Mayo 23, 2022

Just in time for summer, Tasteful Selections releases two new microwave-ready potato trays

Grilling is a highlight of summer. From brats, burgers and steak to fish, chicken or pork chops—America is grilling! And Tasteful Selections is ready to help consumers enjoy fresh potatoes all summer long.
Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett
Marzo 13, 2022

Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett

Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.
Shearer's Foods stops making its branded chips to focus on private label business
Febrero 20, 2022

Shearer's Foods stops making its branded chips to focus on private label business

Larry Zvara has been a fan of Shearer's potato chips for years, and the Akron resident is pretty bummed about the product disappearing from his grocery store's shelves.
MountainKing Introduces Tajin Roaster Promo Offering Free, In-Bag Sample of Popular Dry Seasoning
Enero 25, 2022

MountainKing Introduces Tajin Roaster Promo

MountainKing is spicing up several of its gourmet varieties by partnering with Tajín Clásico Seasoning to offer shoppers a free sample of the top-selling dry seasoning in 1.5 lb. bags
Utz Brands Provides IRI Retail Sales Update.
Diciembre 12, 2021

Utz Brands Provides Retail Sales Update

Utz Brands, Inc, a leading U.S. manufacturer of branded salty snacks, reported IRI MULO-C retail sales for the 4-week and 12-week periods ended October 31 and November 28, 2021.
2021 Q1 potato sales at US retail see increases compared to 2019
Noviembre 08, 2021

2021 Q1 potato sales at US retail see increases compared to 2019

During the first quarter of Potatoes USA’s Marketing Year 2022 (July - September 2021), potato sales decreased in dollars by 1.1% and in volume by 5.7% compared to the same period in 2020.

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