Sponsor of the month(Learn more)

January 31, 2025
Convenience Stores Evolve to Become True Food Destinations
Convenience stores are intensifying their focus on foodservice offerings to drive foot traffic, in-store sales growth and frequency of repeat visits. Strong consumer interest in prepared foods, commissary and beverage options has led convenience stores, often referred to as c-stores, to compete much more aggressively with quick service restaurants and fast-food chains.
September 15, 2024
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
April 18, 2024
Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
May 22, 2023
The Idaho Potato Commission’s Frites Campaign Crowned Grand Champion, Sweeps Awards at Best of NAMA 2023
The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho. Sponsored Content
Sponsored Content
Sponsored Content

August 09, 2022
Lays mashed up snack aisle with the newest batch of flavor swap releases
Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist
May 23, 2022
Just in time for summer, Tasteful Selections releases two new microwave-ready potato trays
Grilling is a highlight of summer. From brats, burgers and steak to fish, chicken or pork chops—America is grilling! And Tasteful Selections is ready to help consumers enjoy fresh potatoes all summer long.