McDonald's Happy Meal focus of new marketing campaign

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McDonald's new happy meal
McDonald's new happy meal 
March 08, 2012
Source
Qsrweb.com
McDonald's USA will introduce a new, national Happy Meal campaign this week, including TV ads promoting nutrition and active lifestyles.
The campaign complements the new Happy Meals that have rolled out nationwide and include apple slices and "kid-size"french fries. The item has 20 percent fewer calories than its predecessor.
The new Happy Meal campaign is McDonald's latest initiative to support its "Commitments to Offer Improved Nutrition Choices,"announced July 2011.
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QSR, Restaurant and Food Service TrendsHealth and Nutrition
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    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

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