Conagra Foods Introduces 100 Calories Less Pledge

ConAgra Foods announced today a new “100 calories less pledge”, an education and awareness building effort as part of its outreach at the American Dietetic Association (ADA) Food and Nutrition Conference in Denver.

The pledge is a voluntary commitment to carry the message of eating a 100 fewer calories per day, as part of an overall healthy lifestyle, to illustrate the impact that small changes can have in improving health. The pledge is based on proprietary research conducted for ConAgra Foods by the Lewin Group, which showed that even a modest reduction in calorie intake can significantly benefit health, leading to improved productivity and a reduction is U.S. medical expenditures.

“As Americans struggle with getting to and maintaining a healthy weight, we want people to know that even eating 100 fewer calories a day can have a significant and positive impact,” said Mark Andon, Ph.D., vice president, Nutrition, ConAgra Foods. “We’re communicating directly to dieticians because we want to help them help their clients by giving them better solutions for the health challenges they face.”