Walkers launches 'Do Us a Flavour campaign'

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Walkers

July 11, 2008
Source
Marketingweek

Walkers is offering the public the chance to create a new flavour and make money by taking 1% of future sales of the crisps. Chef Heston Blumental will lead a panel of "flavour experts"from Walkers to select the finalists.

The Do Us a Flavour campaign, which breaks today (July 11), run until October. The judges will then pick six finalists that will have their flavours produced and sold and the public will be able to vote for their favour and the overall winner will continue to be produced.

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    Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.

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