Walkers launches 'Do Us a Flavour campaign'

Walkers is offering the public the chance to create a new flavour and make money by taking 1% of future sales of the crisps. Chef Heston Blumental will lead a panel of "flavour experts"from Walkers to select the finalists.

The Do Us a Flavour campaign, which breaks today (July 11), run until October. The judges will then pick six finalists that will have their flavours produced and sold and the public will be able to vote for their favour and the overall winner will continue to be produced.