Nutrition graphics featuring the Agriculture Department's widely recognized "MyPyramid"design are scheduled to appear on nearly 700 ConAgra Foods product labels beginning this summer.In February, Omaha-based ConAgra became the first company to sign onto the USDA program, affirming its support for promoting MyPyramid nutrition guidelines for its packaging and other tools.
Tuesday in Washington, the Agriculture Department said 45 corporations and trade groups, including ConAgra, Kraft Foods, Nestle, General Mills, Del Monte Foods, Kellogg, Burger King, Subway, the National Cattlemen's Beef Association and the Wheat Foods Council, had agreed to use MyPyramid guidelines to help provide science-based nutrition information and advice.
Dr. Brian Wansink, executive director of the USDA Center for Nutrition Policy and Promotion, said the coalition's efforts should help remind people about healthful eating as they shop, prepare meals, work and play.
ConAgra plans to promote MyPyramid in its advertising and marketing, through grants for nutrition education and by investing in product reformulation aimed at improving nutrition, said Jim Astwood, ConAgra's vice president for nutrition, scientific and regulatory affairs.
The graphic will complement more extensive nutrition information printed on the back of the packaging. It will show what percentage of recommended amounts per serving a given product carries for grains, vegetables, fruit, dairy or meat.
Tuesday in Washington, the Agriculture Department said 45 corporations and trade groups, including ConAgra, Kraft Foods, Nestle, General Mills, Del Monte Foods, Kellogg, Burger King, Subway, the National Cattlemen's Beef Association and the Wheat Foods Council, had agreed to use MyPyramid guidelines to help provide science-based nutrition information and advice.
Dr. Brian Wansink, executive director of the USDA Center for Nutrition Policy and Promotion, said the coalition's efforts should help remind people about healthful eating as they shop, prepare meals, work and play.
ConAgra plans to promote MyPyramid in its advertising and marketing, through grants for nutrition education and by investing in product reformulation aimed at improving nutrition, said Jim Astwood, ConAgra's vice president for nutrition, scientific and regulatory affairs.
The graphic will complement more extensive nutrition information printed on the back of the packaging. It will show what percentage of recommended amounts per serving a given product carries for grains, vegetables, fruit, dairy or meat.
