Interview with John Chidsey, CEO of Burger King

The world's No. 2 hamburger chain by locations behind McDonald's Corp. is using what it calls a "barbell"menu strategy that pushes both upscale products, like its new Steakhouse Burger with Angus beef, alongside $1 sandwiches to appeal to cash-strapped customers. This year the company plans to introduce a new concept called the Whopper Bar, a smaller, hipper restaurant.

Chidsey, a 45-year-old certified public accountant and a member of the Georgia Bar Association, recently sat down with The Wall Street Journal to talk about why Burger King is not rushing to sell espresso drinks, why the U.S. has room for thousands more Burger Kings and why the job of CEO is overrated. Click the link for some excerpts.