Burger King
Interview with John Chidsey, CEO of Burger King
![Burger King for news Burger King for news](https://media.potatopro.com/burger-king-2400.jpg?width=1200&height=743&crop=smart&mode=crop)
At a time when many large restaurant chains are struggling, Burger King Holdings Inc. CEO John Chidsey has managed to sustain the once-foundering fast-food company's turnaround.
The world's No. 2 hamburger chain by locations behind McDonald's Corp. is using what it calls a "barbell"menu strategy that pushes both upscale products, like its new Steakhouse Burger with Angus beef, alongside $1 sandwiches to appeal to cash-strapped customers. This year the company plans to introduce a new concept called the Whopper Bar, a smaller, hipper restaurant.
Chidsey, a 45-year-old certified public accountant and a member of the Georgia Bar Association, recently sat down with The Wall Street Journal to talk about why Burger King is not rushing to sell espresso drinks, why the U.S. has room for thousands more Burger Kings and why the job of CEO is overrated. Click the link for some excerpts.
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Uitgelichte Bedrijven
Related News
![J&J green paper, a Miami-Dade company, announces the implementation of its game-changing sustainable packaging initiative Janus® in partnership with arcos dorados, the largest MCDonald's independent franchisee in the world J&J green paper, a Miami-Dade company, announces the implementation of its game-changing sustainable packaging initiative Janus® in partnership with arcos dorados, the largest MCDonald's independent franchisee in the world](https://media.potatopro.com/arcos-dorados-mcdonald-1200.png?width=600&height=357&crop=center&mode=crop)
juni 27, 2024