Rexburg Potato Grower Shane Webster to Lead United States Potato Board Domestic Marketing Committee

Rexburg Potato Grower Shane Webster to Lead United States Potato Board Domestic Marketing Committee
March 25, 2008
Shane Webster of Rexburg, ID, was elected to the United States Potato Board (USPB) Executive Committee at the organization’s 36th Annual Meeting held in Denver, CO, March 12-14. Webster is serving his third year on the USPB and first year as co-chairman of the Domestic Marketing Committee.

“Chairing the Board’s Domestic Marketing Committee will be a challenge, but with my previous experience on both the International and Domestic Marketing committees, I believe it’s a challenge I am ready for,” Webster said. “I’m interested in successfully implementing the new “Potatoes…Goodness Unearthed™” campaign. The successful execution of this third generation of the USPB’s nutrition program will connect fresh potatoes with today’s active consumers in a profound and meaningful way.”

Webster is a fifth generation potato grower who farms with his brother, Rob. In addition to potatoes, they grow seed barley, barley and wheat.

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