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Potatoes USA

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Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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Derek Friehe: Leading the Next Generation of Innovation and Teamwork at Friehe Farms
February 22, 2025

Growing Together: Derek Friehe and Travis Meacham Drive Success at Friehe Farms in Washington

Friehe Farms in Washington’s Upper Columbia River Basin combines teamwork and advanced technology to produce high-quality russet potatoes. Drones, GPS-guided planting, and climate-controlled storage enhance efficiency, while traditional four-year crop rotation helps maintain soil health.
Trends in Registered Seed Acreage for Key Potato Varieties (Crop Year 2024)
February 16, 2025

National Chip Program Participants See Unique Value in Industry Collaboration

The success of the potato industry is built on growers’ ability to introduce new potato varieties that meet market demands. For example, when snack-size bags of potato chips were popularized, the industry responded by breeding smaller potatoes for smaller chips to fit into the bags.
Total 2024 Retail Dollar Sales Up for Potatoes as Volume Sales Rose for All Categories
February 03, 2025

Potatoes USA: Total 2024 Retail Dollar Sales Up for Potatoes as Volume Sales Rose for All Categories

USA retail sales of potatoes remained strong from January–December 2024, as volume sales increased 3.1%, and dollar sales rose 0.7% to $18.2 billion. All categories of potatoes increased in volume sales.
USDA Appoints 11 Members to the Board of Directors for Potatoes USA
January 12, 2025

USDA Appoints 11 Members to the Board of Directors of Potatoes USA

The U.S. Department of Agriculture (USDA) has announced the appointment of 11 members to Potatoes USA’s Board of Directors. The appointees include nine producer members and one public member, who will serve three-year terms that expire Feb. 28, 2028.

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Potatoes USA (United States Potato Board)

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