Taco Bell introduces 'Veggie Mode' on its self-service ordering kiosks in the United States

On March 12, Taco Bell officially activates Veggie Mode, a single-swipe feature that instantly transforms the menu to show only vegetarian items on self-service ordering kiosks in the United States. While most of the industry is celebrating plant-based with one single offering on their menus, Veggie Mode makes it easier than ever for consumers to gain instant access to Taco Bell's nearly 50 American Vegetarian Association (AVA)-certified items.

Taco Bell has also expanded its amount of AVA-certified vegetarian ingredients, now including fan favorites like Potato Bites, Chalupa shells and Hash Browns. As always, customers can further customize their orders while in Veggie Mode, with a total of over 20 million possible vegetarian menu combinations – enough to customize a new meal every day for more than 50,000 years.

Veggie Mode brings access to an abundance of meatless options and makes it easy; two main challenges for those looking for vegetarian options. With a literal press of a button, Veggie Mode unlocks new versions of classic Taco Bell menu items, including the options listed below. For more details and a video on how Veggie Mode works, check out How to Eat Vegetarian at Taco Bell on Taco Bell's blog.

• Beefy 5-Layer Burrito → Layered Vegetarian Burrito
• Chalupa Supreme → Black Bean Chalupa Supreme
• Chicken Soft Taco → Black Bean Soft Taco

Missy Schaaphok, RDN, Taco Bell's Global Nutrition & Sustainability Manager:

“We've been doing vegetarian for a long time, but that is not enough for us. People should be given more options than one plant-based choice.”

“At Taco Bell, celebrating vegetarian is more than just a trend, it is something we do every day of the week. With Veggie Mode, we are proud to make it even easier to order plant-based options that vegetarians and non-vegetarians can agree are delicious.”

Veggie Mode is another extension of Taco Bell's leadership in food and digital innovation, establishing plant-based offerings as a sustained focus area for the brand moving forward. These are the latest steps in Taco Bell's extensive vegetarian history, building off its first-ever dedicated vegetarian menu board in 2019 and a goal to be the top QSR for vegetarians in early 2020.