Some important considerations when choosing a healthy snack flavor

When choosing a healthy snack flavour, several important factors need to be considered to ensure that the final product is appealing, healthy, and meets consumer expectations.

Here are the most important points based on experience: 

Nutritional profile research: The selected flavour must meet the nutritional profile of the healthy snack consumer. Studying their needs, routines, and lifestyles beforehand will allow the elaboration of a flavour more accurately with their expectations and coherent with its impact on health. 

Market research and concept testing can help identify the most popular flavours among consumers and guide the choice of the right flavour. 

Preserve naturalness: Consumers are increasingly interested in natural and healthy products; this refers to the authenticity and purity of the ingredients used in their production and the minimum amount of processing they have undergone. For example, if the snack is made primarily from vegetables, the aroma should strive to retain its natural flavour without adding artificial or unhealthy ingredients. 

Compatibility with ingredients: The aroma selected must be compatible with the main ingredients of the snack. It should enhance the flavour of the product without overpowering it or creating an undesired contrast. Choosing a base that helps the flavour to adhere will cooperate with the quality of the flavour. 

Maintain stability: Flavor stability is crucial to ensure that the product maintains its flavour throughout its shelf life. The aroma must be resistant to factors such as heat, light, and humidity to avoid premature degradation and maintain a consistent sensory experience for the consumer. 

Sensory impact: Flavor has a great impact on the consumer's sensory experience. It activates the sense of smell and taste, influencing the overall perception of the snack's flavour. The experience must provide the diner with the sensation of quality, health, and well-being. 

At TAV, the demands of customers are taken seriously. TAV advises on snack flavouring needs and offers solutions with equipment capable of storing more than 1000 recipes, allowing variability in products and helping to reduce production changeover times.