Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award

Side Delights® announced today its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side DelightsÒ Gourmet Petite fresh potato package. The design was created to include a clean, elegant design that evokes the feeling of a white tablecloth restaurant.

Kathleen Triou, President and CEO of Fresh Solutions Network:

“We challenged the design team to communicate the beauty and style of high-end dining while providing package design ques that would be just as stimulating visually on the shelf.”

“We designed the packaging for a consumer who wants to be excited about their food choices and bring the restaurant experience home.”

The American Package Design Award challenges entrants to 'convey the message, promote the brand, and close the deal.' Package design and related disciplines are increasingly acknowledged as the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision.

Winners are chosen not only on visual design, but also on how the packaging addresses specific market trends, marketing objectives, and target markets.

Side DelightsÒ Gourmet Petites for Canada are high quality, petite Red, Yellow, and combination Red and Yellow potato varieties. These potatoes come in a 1.5-pound pillow pack.

Kathleen Triou:

“We launched this design in Canada with our Red Isle Potato Growers partner. Canadian retailers want a product line that communicates an elegant, high-end offering for the gourmet segment of the potato category.”

“Typically, bi-lingual packaging struggles design-wise. For this type of package to win a visual design award is unique. With this recognition, I feel confident in extending this design to the continental U.S.”