More and more consumers want to know where their food comes from. In fact a recent study by Sullivan Higdon & Sink noted that "65 percent of consumers indicated that knowing where their food comes from is of high importance," and that "72 percent of Millennials believe they should learn more about the food they're consuming."(from a different Sullivan Higdon & Sink report).
Lamb Weston now provides restaurant operators in North America with a tool to find out where the potatoes that become their fries originated: TraceMyFries.com.
Lamb Weston's new website solution brings operators together with the information they need, allowing the operator to be more transparent with their patrons about one of the top selling items on their menu.
Ashley James, Director of Strategy for Agriculture Services at Lamb Weston:
"We're helping our customers tell the story of their fries — and it all starts with the potato."
"The farmers we work with take great pride in growing our high quality potatoes and we are excited to share their story with our customers."
First into the frozen foodservice marketplace with this exciting initiative, Lamb Weston helps operators build credibility and enhance relationships with their patrons by offering the unique opportunity to trace their fries back to one of five growing regions.
Using a code found on Lamb Weston® branded french fries, customers can visit the website to see the area that the potatoes in their fries come from along with some of the farmers who grow those potatoes. They can then share this with their patrons in a multitude of ways, including point of purchase merchanding elements.
Lamb Weston potatoes are grown across five regions in the United States and Canada each featuring just the right attributes of soil, sun, water and temperature for growing great potatoes. Lamb Weston's grower partners are dedicated family farmers who place a high emphasis on sustainability and land stewardship, with a deep commitment to growing safe and delicious potatoes.
As a collaborative partner, Lamb Weston shares resources that help customers grow their business. The Trace MyFries initiative is but one example of how Lamb Weston leverages insights and innovation to help operators respond to dynamic patron demands.
For more information, you can visit TraceMyFries.com.
