Potato Crisps in decline in Britain

It appears that the potato crisp is in decline in Britain.

A snack industry survey carried out by "The Grocer" shows that alternative, non-fried savoury snacks including tortilla chips, and biscuits such as Mini Cheddars, are now selling outselling crisps in Britain.

The UK crisp market is worth £923.2 million, down 2 per cent in the past year, according to the Grocer magazine.

The volume of crisps sold dropped 0.4pc to 132,000 tons.

Sales of biscuits and tortillas, meanwhile, rose to £947.9 million, up 4.1pc.

The crisp trade has been hit by discount retailers Aldi and Lidl marketing snacks other than crisp, deflation and a bumper potato harvest, the report says.