McCain Foods launches WISE FRIES, low fat battered fries.

After more than a decade of research and development, McCain Foods USA is proud to announce the launch of WISE FRIES™ with the new proprietary WISE FRIES™ batter recipe that keeps just enough oil on the outside for great taste and crispness while maintaining the great potato flavor inside.

The WISE FRIES™ recipe helps protect the surface of the fry from absorbing as much oil as traditional fries. Like all fries from McCain Foods, USA, these start with the goodness of potatoes grown locally at family farms throughout North America.

McCain Foods USA will continue to offer a wide variety of great-tasting French fry options to its customers, including earlier French fry innovations that are zero gram trans-fat, reduced sodium, crispy bake-able fries and various sweet potato options for the restaurant, food service and consumer marketplace.

WISE FRIES™ are the latest innovation from McCain Foods Limited, the potato industry leader and supplier of nearly one-third of all restaurant French fries sold globally.

Source: McCain Foods USA