Forget what you thought you knewabout supermarkets. How Americans buy food is changing, says Phil Lempert, the self-styled “Supermarket Guru,” a food industry analyst who runs a website by the same name.
Not only will produce departments shrink, the frozen food section will shrivel to about one-third its current size, he says. Checkout procedures will be geared to consumers’ needs. More product information will be available, with everything from recipes to nutritional details made easily accessible with smart phones.
Lempert spoke to about 1,500 rapt potato farmers and industry representatives at the National Potato Expo at Orlando, Fla.
