Naturally Homegrown Foods Ltd., Canada’s premium, all natural snack food company proudly announced today that has initiated a broad rebranding campaign for its gourmet, hand cooked potato chip brand, Hardbite.
The campaign includes a new logo, packaging, website, and social media presence.
The relaunch of the Hardbite brand reflects Naturally Homegrown Foods’ continued commitment to produce the most desired hand-cooked potato chip on the market.
The new brand identity features lifestyle elements and utilizes bold imagery which makes the product stand out on shelf.
“We have taken a great product and given it an updated and modern look”, said Kirk Homenick General Manager.
“We are taking elements of the great outdoors, and complementing it with the linkage to our unique cooking process and owners’ family potato farm”. To complement the brand, the company has actively engaged in social media campaigns to connect with target consumers. Homenick added, “Social media is a key medium for us to connect with our target audience”.
Hardbite Potato Chips are made by hand in small batch sizes and are comprised of all natural ingredients. In addition, the line of products is gluten and msg free. The products are available in six flavours – All Natural, Rock Salt &Vinegar, Smokin BBQ, Wild Onion &Yogurt, Jalapeno, and the new Schezwan Peppercorn – and are come in two distinct pack sizes (150 g, and 50 g bags).
Homenick added, “Our goal as an organization is to come up with great new products and stay on top of new food trends. As we have with our Schezwan Peppercorn flavor, we will continue to bring unique flavours, packages and products to market”. Hardbite brand potato chips are great to enjoy with friends, or to take on-the-go as a snack.
Hardbite Kettle Cooked Potato Chips have a new look
Naturally Homegrown Foods Ltd. is a Maple Ridge, BC based premium snack food company. It produces a line of hand cooked potato chips under the Hardbite brand name. The product range is derived from all natural premium locally grown potatoes that are slow cooked, and hand turned to ensure quality.
Hardbite chips are dressed in only the most aromatic, natural spices. Hardbite potato chips can be found in leading retail locations in Canada and the USA. For more information, please visit Facebook page, Twitter (@Hardbite) or website www.hardbitechips.com
