McDonald's China CEO on bringing McMuffins to the masses

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McDonald's restaurant in Shanghai

McDonald's restaurant in Shanghai

May 13, 2012
Source
Management.fortune.cnn.com
Kenneth Chan, who heads McDonald's rapid expansion in China, talks about competition with KFC, dealing with slower economic growth, and food safety.
The golden arches have spread fast in China since the first store opened in 1992 - McDonald's now owns more than 1,400 restaurants in China, which is the company's third-largest market. In 2011, the company set a new record by opening 200 stores. It plans to open between 225 and 250 outlets in 2012.
McDonald's is now facing a formidable competitor - KFC has about 3,500 stores in China and has a larger market share.
According to Chan, McDonald's spent twenty years "building a wholesome supply chain system and our stringent standards covers the overall process, from the farm to the restaurant."
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Highlighted Company

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

  • KFC

    KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.

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