Frito-Lay North America, Plano, TX, a division of PepsiCo, has announced a new partnership with TerraCycle, Inc. (www.terracycle.net) an upcycling company that will take used packaging from Frito-Lay snack products and turn them into affordable, quality goods. Through this joint program, consumers and local community groups can earn money by collecting the used packaging, and at the same time redirect packaging from landfills.
The company is asking consumers to form Chip Bag Brigades;for every bag a brigade collects and sends to TerraCycle, Frito-Lay will donate two cents to their charity of choice. Initially, there will be 1,000 collection sites, and more are expected to be added during the year. The goal of the program is to engage at least 150,000 people and divert more than 5 million bags from landfills. Consumers can learn more about forming Chip Bag Brigades at www.fritolay.com/terracycle.
