Burger King's marketing strategy: offend and apologize

Burger King for news

Burger King

July 08, 2009
How's this for a global marketing strategy? Each month target a different international market with an ad that offends some segment of the population, then, after earning a lot of media attention, apologize and pull the ad.
That's the pattern of offense Burger King has established in the past few months. Most recently, the fast feeder had cultural and religious groups screaming today in the latest installment of what has become a series of monthly melees.
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content
AVR - Leaderboard - 20241107

Highlighted Company

Sponsored Content
Interpom - Sponsor of the month - 20240905
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content

Where

Sponsored Content