Burger King's marketing strategy: offend and apologize

Marcador
Burger King

Burger King

Julio 08, 2009
Fuente
Adage
How's this for a global marketing strategy? Each month target a different international market with an ad that offends some segment of the population, then, after earning a lot of media attention, apologize and pull the ad.
That's the pattern of offense Burger King has established in the past few months. Most recently, the fast feeder had cultural and religious groups screaming today in the latest installment of what has become a series of monthly melees.
¿Te gustaría recibir noticias como esta por correo electrónico? ¡Únete y suscríbete!
Únete a nuestra Telegrama ¡Canal para actualizaciones periódicas!

Temas relacionados:

Cadenas QSR/Restaurantes
Contenido Patrocinado

Empresa Destacada

  • Burger King

    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees

Related News

Production Floor of Himalaya Food International's Facility
Octubre 28, 2024

Himalaya Food International Limited: 60,000 TPA French Fry Plant Set to Launch by March 2025

Himalaya Food International Ltd. (listed on the Bombay Stock Exchange under ticker HIMIN), formerly known as Himalya International Ltd., is India's largest frozen and canned food processing company
India
Marcador
Yvonne Prüfer, Managing Director of Solanum Vermarktungsgesellschaft
Agosto 26, 2024

The potato: a guarantee for regional food security and prosperity

With a view to the upcoming state elections on September 1, 2024, in Thuringia (Thüringen), the German Potato Trade Association (DKHV) underlines the outstanding importance of the potato as a renewable resource and cornerstone of regional value creation.
Germany
Marcador
J&J green paper, a Miami-Dade company, announces the implementation of its game-changing sustainable packaging initiative Janus® in partnership with arcos dorados, the largest MCDonald's independent franchisee in the world
Junio 27, 2024

J&J Green Paper implements its sustainable packaging initiative Janus® with largest independent McDonalds franchisee in the world

J&J Green Paper has announced that its revolutionary JANUS® barrier technology is being used by Arcos Dorados Holdings, Inc., the world’s largest independent McDonald’s franchisee and a local packaging supplier in Argentina.
United States
Marcador
Contenido Patrocinado
Mooij Agro - Leaderboard - 20241218

Latest News

Leadership in the Field: From Battlefield to Potato Field

Potato LEAF Opens 2025 'Leadership in the Field' Applications

Incoming Potandon Produce CEO David Lawrence was formerly CEO of Fresh Direct

Potandon Produce Names David Lawrence as CEO, Succeeding Mel Davenport After Three Decades of Leadership

Madeleine Smith Joins NDSU as Extension Pesticide Specialist to Enhance Certification and Training Programs

North Dakota State University Names New Extension Pesticide Specialist

Andrew Crowe, senior spatial data scientist at Fera

Enigma research unveils the possibility of future wireworm threats

More Potato News
Contenido Patrocinado
Contenido Patrocinado
Contenido Patrocinado
Contenido Patrocinado

Localización

United States
United States
Estados Unidos
Contenido Patrocinado