Wendy's unveils new ad campaign

Wendy's logo

Wendy's unveils new ad campaign

January 29, 2008

Wendy’s is set to debut its new advertising campaign — "Waaaay Better Than Fast Food"— on national television. The campaign, recently unveiled at Wendy's National Convention in Orlando, features photography of the chain's food.

Wendy's current "That's Right"campaign — with consumers donning red wigs as a symbol of enlightenment — has generated considerable attention for the brand, but has not sufficiently driven performance.

"We must raise the bar in 2008. To reinvigorate sales growth, we are executing our strategic plan, focusing on strengthening operations, launching new products and taking decisive action,"said chief executive officer and president Kerrii Anderson, adding that the chain’s food will be the focus of the advertising.

Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content
J&J green paper, a Miami-Dade company, announces the implementation of its game-changing sustainable packaging initiative Janus® in partnership with arcos dorados, the largest MCDonald's independent franchisee in the world
June 27, 2024

J&J Green Paper implements its sustainable packaging initiative Janus® with largest independent McDonalds franchisee in the world

J&J Green Paper has announced that its revolutionary JANUS® barrier technology is being used by Arcos Dorados Holdings, Inc., the world’s largest independent McDonald’s franchisee and a local packaging supplier in Argentina.
España: se celebró la sexta edición del Papatour en Canarias
June 25, 2024

España: se celebró la sexta edición del Papatour en Canarias

La sexta edición del evento que reúne a productores y asociados al sector celebró con éxito su sexta edición.
The UN says 40% of the world's land is already unable to sustain crops
June 22, 2024

UN food chief on soil degradation: Poorest areas have zero harvests left

Droughts and flooding have become so common in some of the poorest places on Earth that the land can no longer sustain crops, the director of the World Food Programme’s global office has said.
Sponsored Content