Remember the attention last month over McDonald's using the covers of Seminole County elementary school report cards to pitch Happy Meals to kids?
The company defended the practice, saying it was simply giving rewards to students who got good grades by letting them know they could trade the grades for a free meal.
But after the international attention, McDonald's now has removed the advertising.
Kids can still get the reward by showing up at McD's, but report cards won't be touting the deal.
- News
- Food Trends
- McDonald's drops report...
January 17, 2008
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