Council of Better Business Bureaus reviews Wendy's advertising claims

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August 14, 2008
Source
QSR Magazine
The National Advertising Division of the Council of Better Business Bureaus has determined that Wendy's International Inc., provided sufficient evidence to support product description claims made in the context of the company's "Always Fresh, Never Frozen"advertising campaign. NAD, the advertising industry's self-regulatory forum, examined print, television, and Internet advertisements, following a challenge by Burger King Corporation, a manufacturer of competing products.
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Highlighted Company

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

  • Wendys

    The Wendy's brand is since September 30, 2008 owned by Wendy's Arby's Group Inc. Wendy's Old Fashioned Hamburgers® is the third largest quick-service hamburger restaurant chain in the world, with more than 6,700 restaurants in North America and international markets.

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