The aim in developing the carbon reduction label has always been two-fold. The first is to encourage businesses to measure, and then reduce, the carbon footprint of their products. All the partners who adopt the Carbon Trust label commit to a “reduce or lose” policy whereby, if they fail to reduce the carbon footprint of the product over a two-year period, they will have the label withdrawn.
The second aim is to provide a bridge between carbon-conscious companies and their consumers, empowering shoppers to factor carbon impacts into their purchasing decisions and to drive companies to deliver lower carbon products.
Nearly a year into the pilot, there are already real results. For example, by scrutinising their supply chains, Boots and Walkers have both found ways in which to reduce their carbon footprint as well as making cost savings. These are real and tangible results that can make a difference both to businesses’ bottom lines and their impacts on the environment.
