Yum Brands to mimic McDonald's

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December 12, 2007
Source
CNN Money
After a year of disappointing results in its U.S. division, Yum Brands Inc. is looking to copy one of its biggest rivals in the fast food industry in a bid to turn its troubled business around.

At a meeting with investors and analysts Wednesday, Yum Chief Executive David Novak said the chain would introduce new products, including beverages and breakfast meals, expand its value menus and offer healthier options at all three of its main U.S. brands - KFC, Taco Bell and Pizza Hut.

Novak said Yum will also work on adding more "healthy"options to its menus.

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  • Yum! Brands Inc.

    Yum! Brands, Inc. (YUM) is a quick service restaurant company based on number of system units, with approximately 37,000 units in more than 120 countries and territories. The company operates the restaurant concepts of KFC, Pizza Hut and Taco Bell.

  • KFC

    KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 
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