McDonald's Sets Wake-Up Call For Breakfast Rush

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July 27, 2007
Source
Wall Street Journal (subscription required)
McDonald's Corp. wants all its U.S. restaurants to open by 5 a.m., up from 75% today, as Americans increasingly buy breakfast earlier, part of a broader plan to increase average annual sales at McDonald's outlets by $400,000, to an average of about $2.4 million per U.S. location, by 2009.
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  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

  • Wendys

    The Wendy's brand is since September 30, 2008 owned by Wendy's Arby's Group Inc. Wendy's Old Fashioned Hamburgers® is the third largest quick-service hamburger restaurant chain in the world, with more than 6,700 restaurants in North America and international markets.

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