Frito-Lay launches True North, a line of healthy snacks based on nuts

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November 15, 2007
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Dallas News
Hoping to lure health-conscious consumers, Frito-Lay plans to introduce a line of premium nuts and baked crackers, the snack-maker's parent company said Wednesday.
True North, a line of nuts, nut clusters and chips made of nuts, will launch in the first quarter, said John Compton, new head of the PepsiCo Inc. operating unit that includes Plano-based Frito-Lay.
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