Burger King plans expansion in Asia

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Burger King

December 20, 2007
Source
Reuters
Burger King, now making up for years of soggy growth and a decaying global business, is plotting an expansion into Asia in the coming half-decade to narrow the gap with arch-foe McDonald's.

Chief Executive John Chidsey told Reuters on Thursday that the world's top hamburger chain after McDonald's is confident of beating its target of 15 percent net profit growth in fiscal 2008, riding a resurgent brand and a nascent international drive.

The Miami-based firm hopes to open as many as 300 outlets across China in five years as part of a regional expansion that would help the company rake in half its revenue from non-U.S. markets in four to five years, he said in an interview.

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Highlighted Company

  • Burger King

    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

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