Tendencias de Minoristas

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

At Snackex, Lamine Lahouasnia, Head of Packaged Food Research at Euromonitor International, will provide a strategic insight and analysis on how retailer own brands are developing and what manufacturers are doing to keep one step ahead of private labels.

Greenvale AP, the UK’s leading potato supplier, launches a series of consumer magazine ads in a £1million plus marketing campaign to support its GreenVale Farm Fresh potato brand.

Albert Bartlett Rooster Potatoes has signed up another ex-Desperate Housewives star as the face of the brand, with Jesse Metcalfe featuring in the new ad. Metcalfe, currently starring in Dallas as Christopher Ewing, is seen ‘raising the temperature of...

In the United Kingdom (only!) McCain Foods is offering consumers the chance to win £100,000 via their new on-pack promotion ‘Lucky Spuds’.

McCain Foods is installing the smell of baked potatoes to 10 bus stops around the United Kingdom as part of its £1.4m push for Ready Baked Jackets. Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a ...

McCain Foods has launched a new jacket potato product that it claims will be ready in just five minutes, offering consumers the taste of a slow-baked product in rapid time.

Walkers has commissioned a new ad about the life of a potato crisp, in an effort to highlight the "three simple things"that make its potato snacks.

The UK advertising watchdog (ASA) investigated the McCain Foods (GB) "Eat your greens"campaign for McCain Rustic Oven Fries and found the campaign was "not irresponsible or misleading". The campaign features the slogan "Eat yo...