HyFun Foods Expands Global Footprint with Woolworths Partnership

HyFun Foods, a prominent player in the frozen food industry, has announced a partnership with Woolworths, Australia’s largest retail chain. 

This collaboration introduces HyFun’s hash browns to over 1,000 Woolworths stores, marking a significant step in its international expansion. The move highlights the growing demand for premium frozen food in retail markets like India and Australia. 

Under the "Your Spud Co" label, HyFun will offer its popular hash browns and tots to Australian consumers. This initiative builds on the brand’s global strategy of meeting the demand for high-quality frozen food options. This latest development follows HyFun Foods’ successful collaboration with Walmart USA, which positioned the company as a reliable partner for large-scale global retail operations. With a strong presence in the American market, HyFun Foods is now leveraging its expertise to replicate that success in Australia. 

Kamlesh Karamchandani, Executive Director of HyFun Foods:

"Our partnership with Woolworths is an exciting opportunity to bring HyFun Foods' premium products to Australian households under the Your Spud Co brand. "

" Woolworths’ extensive reach, unwavering commitment to quality, and strong consumer trust make them the ideal partner to introduce our best-selling Hash Browns and Tots to a broader audience. With this collaboration, we aim to cater to the growing demand for high-quality, convenient frozen food options while elevating the frozen food experience."

"By combining innovation, exceptional taste, and international quality standards, we are confident in delivering products that seamlessly fit into today’s fast-paced lifestyles."

Joshua Biggs, Managing Director of Your Spud Co:

"We, at Your Spud Co, have had the privilege of working closely with HyFun to launch and pioneer Indian potatoes and frozen products into the Australian market. Their commitment to high-quality products and consistent innovation has played a key role in the success of this partnership."

"Thanks to the superior quality of their offerings, Your Spud Co has witnessed continuous growth in our operations and product offerings. The collaboration with HyFun has not only enabled us to meet the growing demand for quality potato products in Australia but has also solidified our reputation in the industry. We look forward to continuing this fruitful partnership and achieving even greater success together."

Australia’s frozen food market continues to grow, driven by increasing per capita consumption and demand for convenient food solutions. By leveraging Woolworths’ extensive retail network, HyFun Foods is positioned to meet this demand effectively. This partnership not only strengthens HyFun Foods’ presence in the Australian retail market but also reinforces its standing as a global leader in the frozen food sector, paving the way for further expansion and success.