Screenshot of the homepage of the Idaho Potato Commission website https://idahopotato.com/
Idaho Potato Commission website redesigned
![Screenshot of the homepage of the Idaho Potato Commission website https://idahopotato.com/ Screenshot of the homepage of the Idaho Potato Commission website https://idahopotato.com/](https://media.potatopro.com/idaho-potato-commission-website-screenshot-201808-809.jpg?width=1200&height=743&crop=smart&mode=crop)
The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.
With over 2 million views in the last 12 months, it's very important to the IPC that consumers have a seamless experience on the IPC site.
Frank Muir, President and CEO, IPC:
Links to each of these pages is now prominently featured on the homepage in either a Hero Spot or a Checker Box, giving visitors quick and easy access to their favorite Idaho® potato information.
Frank Muir:
With over 2 million views in the last 12 months, it's very important to the IPC that consumers have a seamless experience on the IPC site.
Frank Muir, President and CEO, IPC:
“Nearly 63% of visitors to the website are visiting from their mobile devices.”Along with seamless navigation, shorter load times and performance improvements, the new format highlights the site’s most trafficked pages including Idaho® potato recipes, Dr. Potato, consumer newsletters and vlogger recipe videos.
“This is a significant increase over the last few years.”
“Our goal is to provide a user-friendly experience across all devices and our new website design does just that.”
Links to each of these pages is now prominently featured on the homepage in either a Hero Spot or a Checker Box, giving visitors quick and easy access to their favorite Idaho® potato information.
Frank Muir:
“We believe these new updates will greatly enhance our visitors’ experience on the site, encourage them to visit regularly, and continue to keep them excited about Idaho® potatoes.”To view the updated website, please visit https://idahopotato.com/
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