Lamb Weston Introduces Sweet 'n Savour Fries range

Lamb Weston has introduced a new Sweet Potato Fries range: Sweet ‘n Savour.

With this new range Lamb Weston continues to bring restaurant owners innovative and profitable solutions that fulfill the growing consumer demand trend for Sweet Potato products across markets.

For restaurants, especially casual dining and quick service restaurants, differentiation from competitors and menu variation for their guests is key. Market research conducted by Lamb Weston showed that consumers will order an additional side dish if Sweet ‘n Savour Fries are on the menu. What’s more, they are willing to pay more for Sweet ‘n Savour Fries, which offers restaurant owners a new way to increase profit and drive incremental sales.

Profitable solution

The Sweet ‘n Savour introduction offers a flavour that enhances consumers’ dining experience, driving incremental sales and repeat custom.

Extensive market research in Europe and the Middle East has shown that 77% of people who have tried Sweet Potato like it. Not only are customers willing to pay more for Sweet ‘n Savour Fries, restaurants also benefit from more profit because of the smaller portion sizes.

Maarten Ploos van Amstel, International Channel Manager at Lamb Weston: “We support and partner up with our customers striving to deliver profitable solutions and peace of mind. Innovation that adds value and differentiation to their business is an important driver for our strategy and Sweet ‘n Savour is a perfect proof point of this.”

Sweet ‘n Savour in the spotlight

Sweet ‘n Savour was also selected for Taste13, the special show that puts the most innovative products at Anuga in the spotlight. Judged on originality and quality, marketing ideas and packaging, Taste13 acknowledged that Sweet ‘n Savour is one of the best new products, trends and future-oriented concepts in the food industry. It certainly attracted plenty of attention at the world’s most important food and beverage trade fair.

Enjoyable twist

Sweet ‘n Savour Fries can be fried or oven baked. They come in two different forms: Crispy Fries and Ribble Fries, both deep frozen.

Lamb Weston will demonstrate its' Sweet 'n Savour Fries on Gulfood (Dubai) the Casual Dining Show (London) and the Internorga (Hamburg).