New look for McCain Foods in South Africa

A key element of the McCain rebranding exercise is the new design packaging, which is being introduced into the market. Using vibrant colours and farm fresh visual cues, the packaging creates a consistent look and feel.

"The new range will provide the brand with a clear product structure, allowing consumers to easily identify the full offering and determine how each product fits into the brand's world. We are bringing our customers more value and choice and taking on the responsibility to rejuvenate the frozen food category,"says Louis Wolthers, MD for McCain Foods South Africa.