New Happy Meal has Fruit AND Fries

In the United States, McDonald’s will begin rolling out a new Happy Meal in September 2011, with the goal of having them available in all 14,000 restaurants during Q1 2012.

The new Happy Meal will automatically include both produce (apple slices, a quarter cup or half serving) and a new smaller size French fries (1.1 ounces) along with the choice of a Hamburger, Cheeseburger or Chicken McNuggets, and choice of beverage, including new fat-free chocolate milk and 1% low fat white milk.

For those customers who prefer a side choice of apples only, two bags of apple slices will be available, upon request.

By adding fruit in every Happy Meal, McDonald’s hopes to address a challenge children face in meeting the recommended daily consumption of produce. McDonald’s has offered apples as a requested choice in Happy Meals since 2004. And, while recent research found that on average, 88 percent of McDonald’s customers are aware of the option, apples are chosen in only 11 percent of Happy Meal purchases.

“Recent research has shown that younger children are consuming more fruits and vegetables, but we still have a long way to go to increase consumption to meet daily recommendations for these important food groups,” said Elizabeth Pivonka, PhD, RD, president and CEO of Produce for Better Health Foundation. “McDonald’s announcement to include apples in every Happy Meal and being one of the first quick service restaurant to do so - further strengthens their seven years of support in our campaign to educate children and their parents on the benefits of fruits and vegetables.”

For many months and in some cases, years, McDonald’s has been engaging suppliers, government and non-government organizations to determine ways it could play a role in helping society address today’s obesity concerns. McDonald’s will develop additional fruit and vegetable choices and expects them to roll out over the next few years. The company will continue to evaluate new scientific research, public health statistics and customer insights and behavior to determine further nutrition adaptations to Happy Meals.

“McDonald’s agrees with leading food and nutrition experts that making incremental lifestyle modifications with food consumption may lead to improvements in an individual’s well-being,” said Cindy Goody, PhD, MBA, RD, McDonald’s senior director of nutrition.

“We support parents in their effort to encourage their children to enjoy the foods that are good for them along with the foods they love.”
 

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New McDonald's Happy Meal