Burger King has begun introducing new French fries in its North American franchises, hoping a revamped recipe will help it take on competitors McDonald's and Wendy's in the fast-food burger and fries restaurant chain market. The new recipe, Burger King's first since 1998, will contain thicker cuts of potatoes and 20 percent less salt, and will be coated with a crispier outside that will keep the fries hotter for a longer period of time.
The fries are currently being rolled out in Burger King franchises, and the company said the new recipe will be the standard in most franchises across North America by Monday.
Related PotatoPro Newsletter: French fries back as USP for QSR’s
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