Aunt Bessie's expands 'Home style' Frozen Potato Range

The Aunt Bessie’s brand is aiming to drive growth in the frozen potato category by expanding its range of frozen ‘home-style’ potatoes.

The launches will bring new varieties and flavours to the category.

Building on the success of Midweek Mini Roasties, Aunt Bessie’s is launching new Midweek Mini Roasties Garlic &Herb.

Its new Rustic Mini Rosti will offer another alternative to chips whilst the new Homestyle Hash Browns aim to drive growth at the weekend breakfast occasion.

In addition, the new 1.81kg family bag format of the Aunt Bessie’s Homestyle Chips aims to drive penetration amongst larger households.

Available in store from September 2011, the new varieties have been created in response to consumer demand for ‘home-style’ recipes.