McDonald's May Global Comparable Sales Up 4.8%

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McDonald's May Global Comparable Sales Up 4.8%

Junio 08, 2010
McDonald's Corporation today announced global comparable sales growth of 4.8% in May. Performance by segment was as follows:
  • U.S. up 3.4%
  • Europe up 5.7%
  • Asia/Pacific, Middle East and Africa up 3.8%

"May marks another month of sustained sales growth, demonstrating the ongoing appeal of McDonald's unique combination of convenience, value and variety,"said Chief Executive Officer Jim Skinner. "Our focus on enhancing the McDonald's experience through affordable food choices, modernized restaurants and relevant marketing is giving customers even more reasons to visit McDonald's."

U.S. business momentum continued with May comparable sales increasing 3.4%. Results were fueled by McDonald's compelling food and beverage value offerings, the recent addition of Frappes to the McCafe line-up and the popularity of the Shrek-themed Chicken McNugget and Happy Meal promotions.

In Europe, the Company's strong performance continued as May comparable sales increased 5.7% driven by positive sales growth in France, Germany, the U.K.and Russia. Europe's focus on four-tier menus, daypart expansion and the introduction of relevant new products like the McWrap in Germany drove the segment's results.

Comparable sales were up 3.8% in Asia/Pacific, Middle East and Africa (APMEA) reflecting broad-based strength across the segment, led by Australia and China.APMEA's emphasis on convenience, value, menu variety and restaurant reimaging contributed to May's performance.

Systemwide sales increased 5.5%, or 6.2% in constant currencies for the month.

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