Estrella Maarud joins ESA in EU pledge on advertising to children

Estrella Maarud, the leading snack manufacturer in Northern Europe, has joined the EU advertising pledge that aims to promote healthier snacking choices and balanced lifestyles among children.

Earlier this year, the European Snacks Association (ESA) announced its commitment to the voluntary initiative, and Estrella Maarund’s move follows that of other ESA member companies such as Intersnack, Lorenz Snack-World, Procter &Gamble, Unichips and Zweifel Pomy-Chip, who all signed up to the pledge in April.

By joining the EU Pledge, all member companies have made a commitment to changing food and beverage advertising on TV, print and internet to children under 12 in the EU.

Sabine Seggelke, public affairs and policy director for the ESA said that Estrella Maarud's joining the pledge will have a “considerable impact” on it. “Estrella Maarud is a leading snacks manufacturer in the Nordic and Baltic markets. We are delighted that [it has] joined the initiative."