DS Smith develops retail-ready packaging for Seabrook Crisps in Asda stores

DS Smith has created retail-ready packaging (RRP) for Seabrook Crisps that can be turned into a standalone display.

The pack can be transformed from RRP to a display unit by opening the perforations on the side of the tray to create special locking tabs.

DS Smith was asked to create RRP that complied with the 'five easys' - easy to recognise, open, shelf, shop and dispose of - as the pack will go exclusively into Asda stores.

Asda's crisp and snacks buyer for impulse grocery shopping Dave Cresswell said: "The RRP has improved the on shelf availability and increased efficiencies in store. This, with strong visibility on shelf, has worked well for both Asda and Seabrook."