Burger King Corp. Announces Three Additions to Kids Meal Menu That Meet Its Stringent Nutrition Criteria

Burger King Corp.(NYSE:BKC) announced today that it is enhancing its BK® Kids Meal menu with offerings that meet its stringent nutrition criteria for advertised Kids Meals, as part of the company’s commitment to its BK Positive Steps^SM program. With three new additions, Burger King Corp. now offers a total of four BK® Kids Meal options that comply with Burger King Corp.’s advertising pledge through the Council of Better Business Bureaus (CBBB) Children’s Food and Beverage Advertising Initiative (CFBAI).

As part of its CFBAI advertising pledge, BKC remains committed to focusing its advertising to children under 12 on products that meet its stringent nutrition criteria for Kids Meals (consisting of an entrée, side dish and beverage), which is defined as:

• No more than 560 calories per meal;
• Less than 30 percent of calories from fat;
• Less than 10 percent of calories from saturated fat;
• No added trans fats;
• No more than 10 percent of calories from added sugars;
• No more than 600 milligrams of sodium;and
• A “good source” or “excellent source” of at least two of the following nutrients: calcium, fiber, potassium, magnesium, vitamin E.

The three newly-compliant BK® Kids Meals include:

• A new meal consisting of a two-pack of BK BURGER SHOTS®, bite-sized burgers topped with mustard, ketchup and two crunchy pickles, served with BK^TM Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified MINUTE MAID® apple juice.
• A new meal consisting of a hamburger served with BK^TM Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified MINUTE MAID® apple juice.
• A newly reformulated four-piece CHICKEN TENDERS® meal, consisting of CHICKEN TENDERS® reduced in sodium by about one-third, BK^TM Fresh Apple Fries, low-fat caramel dipping sauce and HERSHEY’S® fat free milk.

“At Burger King Corp., product innovation is a top priority and our new BK® Kids Meals are a direct result of our efforts to innovate, review and reformulate existing kid favorites,” says Russ Klein, president, global marketing, strategy and innovation. “Offering nutritionally-balanced meals furthers our HAVE IT YOUR WAY® brand promise by continuing to provide our customers with the quality they expect, the value they want and more choices that fit their diets and lifestyles.”

These meals join the current advertised BK® Kids Meal, consisting of age-appropriate portion sizes of nutritionally fortified KRAFT® Macaroni &Cheese, BK™ Fresh Apple Fries, low-fat caramel dipping sauce, and HERSHEY’S® fat free* milk.