Frito-lay looking towards adults to boost Cheetos brand
Frito-lay looking towards adults to boost Cheetos brand
![Frito-Lay for news Frito-Lay for news](https://media.potatopro.com/frito-lay-news-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
After successfully growing its Doritos and Sun Chips brands, Frito-Lay is setting its sights on cranking up Cheetos’ flat sales with a new adult and Hispanic focus.
The initiative, which includes boosting the brand’s ad spend by more than 50%, follows an internal overhaul in early 2007 at which time Cheetos more than doubled its internal marketing team and installed former Lays marketing exec Dorothy Jones as its marketing director.
Though traditionally perceived as a children’s brand, consumer research during the retrenching showed that more than 60% of Cheetos consumers were over the age of 18, and moreover, 43% of all childless households were consuming the brand’s products.
¿Te gustaría recibir noticias como esta por correo electrónico? ¡Únete y suscríbete!
Únete a nuestra Telegrama ¡Canal para actualizaciones periódicas!
Empresa Destacada
Noticias relacionadas
![Beirut Erbil Potato Products Company Commends Project's Commitment to Agricultural Innovation and Sustainability Beirut Erbil Potato Products Company Commends Project's Commitment to Agricultural Innovation and Sustainability](https://media.potatopro.com/beirut-erbil-potato-products-company-commends-project-commitment-1200.jpg?width=600&height=357&crop=center&mode=crop)
Julio 07, 2024
French visit marks Beirut Erbil Potato Products Company commitment to Agricultural Innovation and Sustainability
![Herr's presents Talluto’s Cheese Ravioli & Marinara, Mom Mom’s Kitchen Potato Pierogi, and Romano’s Special Hot Stromboli in delicious potato chips Herr's presents Talluto’s Cheese Ravioli & Marinara, Mom Mom’s Kitchen Potato Pierogi, and Romano’s Special Hot Stromboli in delicious potato chips](https://media.potatopro.com/herrs-snack-1200.jpg?width=600&height=357&crop=center&mode=crop)
Junio 27, 2024