Solapas principales

Potatoes USA

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Solapas principales

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Subsidiaries and Factory Location

Noticias de esta Compañia

U.S. Potato Exports Still Impacted by Pandemic, but beginning to Recover
Noviembre 12, 2020

U.S. Potato Exports Still Impacted by Pandemic, but beginning to Recover

U.S. potato exports for the July – September quarter were down significantly compared to the same period in 2019. This drop is a result of the pandemic's continuing impact on the demand in many markets, particularly in SE Asia and Central America, and the tight supplies of U.S. frozen potato products.
Study Shows More US Households are Purchasing Potatoes
Octubre 07, 2020

Study Shows More US Households are Purchasing Potatoes

US Fresh potato sales increased significantly from July 2019 through June 2020, and so did the number of households buying potatoes. Eighty-eight percent of households purchased potatoes on an average of 10 times during the 52-week period.
US Potato sales at retail remain strong
Septiembre 28, 2020

US Potato sales at retail remain strong

Since public health restrictions for COVID-19 were put in place, US potato sales at retail have been well above historical levels.
US Potato Sales at Retail See 32% Increase in Volume Since March 16
Julio 23, 2020

US Potato Sales at Retail See 32% Increase in Volume Since March 16

Retail potato sales in the United States are soaring, increasing 31% in dollar sales and 32% in volume sales between March 16, 2020 and June 14, 2020, according to IRI.