Information Resources, Inc. provides market and consumer information, predictive analysis, and foresight services.
The company offers market performance and strategy solutions that range from market measurement and point-of-sales tracking of online and offline purchases, to strategy and growth diagnostics, in-store performance audits, and new product forecasting; and consumer and shopper intelligence solutions that focus on leveraging shopper marketing cloud data to develop shopper insights, segment planning, opportunity sizing, and activation strategies.
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Information Resources, Inc. (IRI)
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Diciembre 12, 2021
Utz Brands Provides Retail Sales Update
Utz Brands, Inc, a leading U.S. manufacturer of branded salty snacks, reported IRI MULO-C retail sales for the 4-week and 12-week periods ended October 31 and November 28, 2021.
Noviembre 08, 2021
2021 Q1 potato sales at US retail see increases compared to 2019
During the first quarter of Potatoes USA’s Marketing Year 2022 (July - September 2021), potato sales decreased in dollars by 1.1% and in volume by 5.7% compared to the same period in 2020.
Octubre 03, 2021
American Frozen Food Institute and IRI Partner to Drive Growth for Frozen Food Manufacturers and Retailers
The American Frozen Food Institute (AFFI) and IRI® announced a new partnership to provide AFFI members with complimentary access to IRI data on frozen food performance in real-time.
Octubre 02, 2021
United States potato sales strong in marketing year 2020-2021
The marketing year that ended in June 2021 was unlike any year the US potato industry has ever experienced. With pandemic restrictions ebbing and flowing from June 2020 to July 2021, sales at foodservice fluctuated while retail purchases remained extremely strong throughout the year.
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