One of the Research Project related to potatoes in this university is called, Potato Consumer Research Initiative (PCRI), which specifically involved in research of potato marketing management, potato genetics, consumer behaviour, and research methodology.
Objectives of PCRI :
- to identify the factors influencing declining potato consumption in North America
- to gain a better understanding of consumer perceptions and preferences for purchasing and cooking potatoes
- to provide information on opportunities for effective partnerships between growers, packers, processors, retailers and the food service industry
- to work with industry partners to identify strategies that will increase the likelihood of consumers purchasing potatoes.
